ClientBrooklyn Nets & ICON Digital Productions Inc.
ProjectVideo Production, Photography, Testimonial Case Story Campaign

Brand Narrative Film | Content Creation | Testimonial Case Story Campaign

ICON Digital Productions Inc. are unmatched in terms of technology, production capabilities, and product offerings with a state-of-the-art 80,000 square foot facility to support their operations. Their industry leading capabilities ultimately allows them to work with a wide variety of clients including those in the retail, out-of-home, advertising, corporate/event marketing, hospitality, and consumer packaged goods (CPG) industries. Together with our partners at Durst Us, Howell Studios as created countless videos telling the stories and success stories of their clients around the globe. 

To help build buzz and get the borough of Brooklyn excited for the NBA season and a potential title run, the Brooklyn Nets ownership group looked to redesign Barclays Center with all-new branding featuring their new stars.

Thanks to ICON’s extensive partnership with Maple Leaf Sports & Entertainment for the past 20 years and the recent work done for the New York Islanders, the Brooklyn Nets awarded ICON with the contract to design and install graphics throughout Barclays Center for the NBA Season. ICON used vinyl murals, backlit graphics, fabric frames, and foamcore prints to create a home-court advantage unlike any other inside one of North America’s most innovative sports arenas.